Apr 20, 2021 | Divi Resources

Why Choose WordPress & Divi to Start a Cool Web Design Business

Thinking of starting a web design business and wondering where to and what tools you should begin with? In this blog post, we’ll discuss the prominent tool of the website development industry that a large number of web designers prefer to go for, i.e., WordPress and its flexibility to turn any website idea into a reality.

Over the course of this article, we’ll also cover an aspect of the web development industry, such as whether you have some skills or education regarding web design. And if you’re asking yourself, “Is web design hard?” Even though you wanted to do this very badly, then by the end of this post, you’ll be ready to embark on this great adventure of building a website designing business excitingly.

Let’s see what it takes to start a cool web designing business. 

Is It Necessary to Have Skills & Education in Web Designing to Start a Website Design Business?



If you ask most of the web designers leading the world or running a small web design business, you’ll hear the same answer, i.e., Yes and No.

Because skill is something that comes when you do a particular thing over and over, and education is just an overrated thing. However, to build a successful business in website development, you do need knowledge, and that’s required in every business you’ll try to start; it’s not limited to web designing only. 

Skills of need for web designing

But in the case of web designing, you need to have the following knowledge,

  • HTML/CSS
  • Analytical
  • Responsive design
  • JavaScript
  • Testing and debugging
  • Back-end basics
  • Search engine optimization

If you lack one of the above knowledge and skills, you could learn that easily on a 15 or 30 days online course at Udemy or any other learning marketplace. And polish them by practising more and more. You don’t need to go for a diploma or degree. 

Marketing skills required to run a web design business

Moreover, designing skills isn’t the only thing that you may require, but there’s something more significant you should have — either in you or your team. The thing is the skill of presenting your business to the potential audience, which marketing. And the following should be in your business, 

  • Content Marketing
  • CRM Skills
  • Email Marketing
  • Paid Social Media Advertising
  • Interpersonal relationship skills
  • Outreach marketing skills
  • Time and project management

Now, after web designing skills and marketing knowledge, you’re still asking if web design is hard, then you shouldn’t worry. Because designing a website 10 or 15 years ago was a task that seemed to be a tough job, which is still, but CMS like WordPress is changing the way someone brings a design idea to life. It’s making the hard easily approachable. 

And how that’s possible, let’s find out.

Why Go With WordPress When Starting a Web Design Business?



It’s more than a well-known fact that most of the online world runs on WordPress. Whether a small bakery site or a huge website like BBC America. From last years 35%, the percentage of websites built on WordPress has increased to 40%. And it’s all because of WordPress’s flexibility to fit in design requirement of any kind.

It’s a Content Management System that provides you with different easy-to-use options & tools to build a website in no time. Because of WordPress, you do not have to code anymore to bring a website live. It’s free, open-source, and brings limitless possibilities to help you become a successful web designer.

And how did all this happen? Well, all this is due to the features described below —

  • Simplicity.
  • Flexibility.
  • The easy-to-use solution to publish.
  • Lots of different publishing tools.
  • User management.
  • Media management.
  • Full standards compliance.
  • Easy theme system.
  • Ability to integrate with 3rd party.
  • Optimized for search engine.
  • Support for multiple languages.
  • Get it installed for free from your hosting provider.

The Cool Thing About WordPress is the Plugin Available in the Market



Just like installing software or an app on a PC or Mac adds more functionality to the system, the Plugins do the same to your WordPress site. To say WordPress is complete in its own way, but still, there are many areas where you’d find it’s limited. And plugins make it whole. It improves the website’s performance and provides additional functionality.

A plugin is a separate tool that you can install on your website to enhance the site in terms of Security, Design, Flexibility and much more. When you get your WordPress installed from your hosting provider, it comes with little or no plugins. However, using WordPress.org, you can get a lot of useful plugins for free. 

WordPress depository for plugins

Some of the essential plugins you want to consider installing —  

  • Yoast SEO or Rank Math SEO
  • Contact Form 7
  • Mailchimp Integration
  • Caching plugin either LiteSpeed or W3 Total Cache
  • JetPack
  • Akismet
  • Hello Dolly
  • WooCommerce
  • TinyPNG or Imagify
  • All-in-One WP Migration

WordPress Themes to Fulfil All the Requirements of a Web Design Business for Different Business Industries 



The way plugins are an essential part of WordPress web designing; the WordPress Themes is also a key integral part of it. You can think of a theme as a screen to present your ideas to the world. Whatever customizations you’ll make to the site, it would be reflected in the theme. All the codes and design tweaks you’d make will happen inside the theme’s file and get seen by the users. 

Upon installation of WordPress, you get the default WordPress Theme installed already; right now, it’s 2021. However, there are other lots of free themes available in the market, some of which you can easily get from the same depository to install free plugins, WordPress.org.

WordPress depository for themes

A WordPress theme is the face of a website, the main design element. Based on the choice of your theme, as there are lots of WordPress themes available in the market,  it decides how good your website is going to look and how easy would it be for the users to explore it without putting in any extra effort.

Moreover, with lots of free WordPress themes available in the market, it doesn’t mean that you’ll get the same design over & over. Else, you’ll have the option to try different themes of different designs. Even you’ll explore different themes specifically created for a particular industry. And for a web design business, it’s a deal of profit. But the benefits of the theme are only going to be yours if and only if when you choose WordPress.

There are many other benefits of a WordPress theme that you can have if you go with WordPress such as,

  • Easy to customize.
  • Responsive design.
  • Flexibility to adapt to a different niche.
  • Optimized for search engines.
  • Speed and efficiency.
  • Support and more.

Build websites for Clients with Elegant Themes’ Powerful WordPress Theme “Divi”



If you’ve decided to go with WordPress as your base for the web design business, then the second element you require to establish a successful web development company is selecting the right theme. That can cover all the markets, trends, and web design techniques. So, you don’t have to juggle yourself with multiple different themes and their frameworks. 

Therefore, to help you make the most out of your WordPress website development business, Elegant Themes has created the powerful and feature-rich theme Divi. Plus, it’s not just a theme but more than that. Building websites with Divi is so easy that no other WordPress theme in the market can do the same job better than it is. 

It’s flexible, easy to use, and provides you with all the latest web designing tools that can help you create a modern website. But what makes the Divi theme the most favourable theme of all? Well, find out in the below-mentioned points.

Features of Divi That Gets You All the Benefits

  • A powerful visual builder that is highly capable of bringing design ideas of any kind to life.
  • Different modules to fulfil different web design requirements. 
  • Huge library of pre-built templates.
  • Compatible with different plugins.
  • Design header and footers in a much better way.
  • And there are lots of different features of Divi that you can find.

Becoming a Divi Based Agency is a Perfect Decision



If you choose WordPress and try to build websites on different themes, you’ll have to spend more money and divide your focus on different frameworks. This will eventually lower your skillset because you’ll keep juggling from one theme to another. Even you’ll apply one’s specific need to the other and find it’s not working. Thus, lowering your work efficiency. 

Web design business for Divi

But if you choose to focus on a single particular theme, then you’d get better results. Because sometimes, fewer options are the best option. It’s good to have less quality resources than lots of insignificant ones. Moreover, Divi has everything that you need to design a sensational website. There’s no need for you to look for another. 

And by becoming a Divi based agency it doesn’t mean that you’d only provide web development services. There’s more that you can do such as, 

  • Create a Divi Store and sell 3rd party Divi products like Divi Cake.
  • If you’re good at creating child themes and plugins, then you could also sell your Divi products at your own store or Divi’s official Marketplace.
  • You can become an affiliate of another 3rd party Divi products developer and make money by spreading the word.
  • And there’s a lot of different ways to generate a huge amount of income by becoming a Divi based agency.

Divi Membership –  An Investment for Freelance Web Designer or Agencies



So, you’ve finally decided to become a Divi based web design agency, and how could you do that? First, you need to get a domain name if you haven’t already, then get a hosting plan, have WordPress installed on it, and in the end, go for the Divi Membership. That’s all you need to do.

Divi Membership is available in two plans, one at $89/year and another at a one-time payment of $249 for a lifetime. With Divi membership, you’ll get all the features that the Divi theme offers, but additionally, you’ll also receive 

  • Access To Divi, Extra, Bloom & Monarch
  • Hundreds Of Website Packs
  • Updates
  • Premium Support
  • Unlimited Website Usage

For a successful Divi web design business, it’s recommended that you go with the lifetime plan. A one time investment for a return of lifetime.

Take Leverage from 3rd Party Divi Products Developer



Perhaps, you’ve got everything it takes to design a beautiful website, whether from education or taking a crash course online. However, there are many times when some areas in designing feel a bit tough. And here, when the 3rd party Divi products developer comes in the place. They make the tough part easy and fun.

A 3rd party Divi products developer like Divi Extended develops layouts, child themes and plugins like Divi Plus & Flexile to help Divi web designers solve complex problems easily. Their products take Divi designing to the next level. And if you’re going to start your web designing business, then by trying 3rd party Divi products, you can lift much of the weight from your shoulders. 

Where to look for one of the best Divi 3rd party products? Try the following, 

How Can Divi Extended Membership Help you Boost your Divi Web Designing Business?


Divi Extended has got lots of different useful Divi products. One that can truly help you design a modern and essential website. If you explore Divi Extended products, there’s the possibility you’d like more than one product, especially Divi Plus, Flexile, Divi Cart, Divi Blog Extras and Divi Testimonial Extended.

Then, you probably choose the extended license because, for a web design agency, a product should have the license to use on multiple websites.

You put them in the cart, where you’d find the total is approx $480. For 5 products, you’d find it a little costly, and if you’re just starting, then investing such an amount could be hard for you. But, there’s a solution: you can go for the Divi Extended Lifetime Membership that only costs $399.  

Divi Extended pricing for a web design business

You may still find it costly, but you haven’t heard all that it has to say. With Divi Extended Lifetime Membership, you get access to all the products it has for Divi users. 15 Child Themes, 11 Divi Plugins, and 5 Divi Layouts Pack. Sounds interesting, right?

But that’s not all you get with Divi Extended Lifetime Membership. It has more to offer. When you become a lifetime member at Divi Extended, you also get access to future products it will release. Each single of them. There will be lifetime updates and support for all you get. Use each product on unlimited websites unlimited times.


A single membership plan to solve all your Divi designing problems. It’s a festival for a Divi web designing agency. And why choose Divi Extended? Well, because it’s been developing and providing Divi products for more than 5 years. Has sold over 6.5K Divi products on Divi Marketplace faster than anyone, and it always tries to serve its customers the best whenever they need it. 

Posted By:
Marshall
Marshall is creative head at Elicus and works with the team to bring ideas to life. He is strongly focused on delivering a quality experience to clients and customers.

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