What are WordPress site title and tagline

Dec 4, 2020 | WordPress

What are WordPress site title and tagline

If you’re wondering about the WordPress titles and taglines, then stop doing that. Because in this blog post, we’ll see what those are and how they affect your website’s performance. In addition to these, we’ll also see how we can create a brand-defining title and tagline optimized for search results.

So, without any further due, let’s get started!

What is the WordPress site title?


The WordPress site title is the fundamental identity of your website. From selling products or publishing blog posts, it is the essential element of your website that visitors remember for a more extended period, even though they forget about their topics or products they have purchased.

You can think of site title as a person’s name on an identification card such as a Passport, Driving License, or Social Security Card.

It appears across the top of every page of a site. Whenever a user searches something on the internet, and if your website appears in the search, then the site title comes with it, just like the below example.

WordPress site title in Google search

You can keep your website’s title the same as the name of your company or organization. It could be based on the company’s product name. Or something which is popular in the market and your website’s work area dependant on it. However, in this case, keep the title with little variation—for example, Divi Extended and WPBegginer. Here, Divi reflects the page builder and WP for WordPress.

What is the WordPress site tagline?


When you type the name of a website, the site tagline appears with it. When you search on the internet, what’s a site tagline, you will find that most of the forums tell you that a tagline represents a short description of your entire website. But it’s not all that a tagline represents. Because a site tagline is the “Why” of an online venture, it tells the users why that site exists, what purpose it’s serving on the internet, and what a user can get from it.

For example, when you type WordPress.com, you’ll see, Create a Free Website or Blog. Just like the below screenshot.

WordPress site tagline in Google search

A simple yet powerful site tagline, explaining its purpose and the work environment of the website.

Quick Tip

Capturing audience attention is the foremost reason for creating a site title and tagline. Therefore, combine a strong title with a clear, descriptive, and inspiring tagline to gain an advantage at it.

How to change the WordPress site title and tagline


To change the WordPress site title & tagline, you’ve got 4 methods that are as follows,

1. From the Theme Customizer

Yes, you can change the site title and tagline from the Theme’s customizer options. To do that, hover to the Appearance menu in the WordPress dashboard. Then select the Customize option.

WordPress site title and tagline in customizer settings

Then go to the Site Identity settings. Here keep in mind that different WordPress themes include the site identity settings under different options. In the case of WordPress’ theme Twenty Twenty, you can directly find it when you choose the customize option.

However, most of the other WordPress themes include the site identity option under the parent settings, which is General Settings. For instance, if you’re using the Divi theme, then you’d find it there.

Anyway, once you’re inside the site identity option, you’d find the input fields to assign your website’s title and tagline.

Site title and tagline settings inside the customize options

Enter your site title & tagline, and then publish the changes by clicking the blue Publish button.

2. From the WordPress admin dashboard

Another method from which you can change or assign the site title & tagline is the WordPress General settings.

To change the site title from this method, first, go to the Settings menu in your WordPress dashboard, then choose General.

WordPress site title and tagline changing options from admin area

Here, you’d find the input fields to input your website’s title & tagline. Give site title & tagline according to your needs.

Site title and tagline settings in the WordPress General settings area

Save Changes, and you’ve successfully changed the site title & tagline.

3. From an SEO plugin

The 2 most famous plugins to do Search Engine Optimization (SEO) are Yoast SEO and Rank Math SEO. These plugins provide you with the option to change a WordPress website’s title and tagline. Let’s see how we can do it.

Using Yoast SEO

On your WordPress Dashboard, go to Yoast SEO >> Search Appearance >> General

Yoast SEO website title and tagline change

Here, first, you need to select the title separator, then in the Homepage section, input your site title and tagline in the SEO title field. Make sure to use the Insert variable option to insert the title separator. You can get the idea from the above screenshot.

Using Rank Math SEO

On your WordPress Dashboard, go to Rank Math >> Titles & Meta >> Homepage

Rank Math SEO website title and tagline change

Here, in the Homepage Title field, insert your site title to be used for the SEO. Furthermore, use the down arrow (∨) to insert the separator between title and tagline. Once, added the text, save your changes.

Note

When you change the site title and tagline using the above plugins, make sure you’ve assigned “Your latest posts” as your “Homepage” in the Reading settings. Otherwise, you’ve to separately change the SEO title by launching the page editor mode.

4. From website’s server

Yes, you can change your WordPress site’s title and tagline from inside the server files. To do that, follow the following steps,

1. Get access to your website’s server

Use an FTP client or the URL to access your website’s server.

WordPress site's server

2. Go to database

Once logged in to the site’s server, head over to the database area.

WordPress site's database area

3. Select phpMyAdmin

Now, click phpMyAdmin to access the website’s files—specifically, the files to change our WordPress site’s title and tagline.

Website's database options in Plesk

4. Find the required table

Once you access the website’s file through phpMyAdmin, find the file with postfix as “_options,” the same as the below screenshot.

phpMyAdmin and file with options postfix

5. Change website’s title and tagline

When you select the file with postfix _options, it opens a list of files in the right window. Here, you need to go to the files with option_name as blogname and blogdescription, and change your WordPress site’s title and tagline.

Changing WordPress site title through server end

Changing WordPress website’s title

Changing WordPress site tagline through server end

Changing WordPress website’s tagline

Things to remember


When you create a site title & tagline, keep in mind that long sentences won’t help you much. Instead, try to keep your site title & tagline short as much as you can. According to Google, it’s best to keep your site title & tagline in between 50-60 characters. Doing so would help your site title & tagline appear in the search result without losing any character. As long titles always get truncated.

Moreover, to help your site rank higher or increase its chances to appear in a better position, include keywords in the tagline or title. In this way, your site’s title & tagline would do much better in terms of performance as well as search appearance.

Posted By:
Divya
Divya is a WordPress theme Wizard at Elicus. She loves bringing design ideas to life.

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