Are you all set to grow your audience and blog? That’s great. Now, all you have to know is how to increase blog traffic using actionable strategies.
If you are running a blog and stuck at a linear point where you are not getting enough traffic, you need to change your current strategies and try new things. What works for your blog in the past 6 months might not work now in 2024. With time, change in content strategy and overall website management is crucial.
Blogging has been one of the most successful marketing strategies in the last several years, and eventually, it will still be highly effective in 2024. According to Semrush’s 2023 report, blogs are the most popular form of content, which is so true!
It was rightly said, “Content is king”, and whoever will not stay updated will be left behind in the fierce competition because there are more than 600 million active blogs available on the internet.
So, to stay in the game, you have to modify your current strategies and try these 8 essential strategies to increase blog traffic.
Why Increasing Blog Traffic Beneficial for Your Business
In today’s digital world, your online presence is everything, and the metric to measure how many people are visiting your website makes it your website’s traffic. The more website traffic there is, the more likely it will make your blog or website successful.
Your blog traffic comes from various sources, such as search engines and other social media platforms. So, it is important to make an active presence of your website on all the general social media platforms, which will ultimately bring more traffic to it.
Why are we putting so much emphasis on increasing the blog traffic? There are some reasons, obviously:
- Increases opportunities for leads and conversions: When the traffic to your blog has increased, it results in giving you more opportunities to convert the user into a loyal customer.
- Increases brand awareness: If more people visit your blog and spend some time on your website, Even if they are not purchasing anything or signing up, they get to know about your business and possibly become your regular visitors in the future.
- Provides valuable insights about your target audience: If you want your blog to be successful, you must know about your target audience. Website traffic acts as a great analytics tool; by studying it, you get an idea of your audience’s location, type of devices, and other pages they visit. This will give you a better understanding of the content that you must make to grab attention.
- Improves Google ranking: A staggering 92% of traffic comes from Google, so your digital success depends greatly on your ranking in Google searches. More traffic to your website signals Google that you have the potential to stay in the competition, and Google shows you in its searches.
8 Essential Strategies to Increase Blog Traffic in 2024
1. Create Irresistible Title Tags and Meta Descriptions
Meta-descriptions and titles are the face of your website; search engines display them on their result pages. This is the very first thing that your user encounters.
So, it should be trendy, attractive, engaging, and fully SEO-friendly.
Perfectly written meta descriptions and title tags will lure your visitors to your blog and hook them in a second or two. If your meta-description does not provide clear and concise information, your visitor will never click on it, resulting in your losing your Google ranking.
Therefore, if you want to increase traffic, create both meta descriptions and title tags according to the search engine’s best practices to keep you in the race. A good meta description has the following:
- Less than 155 characters in it.
- The focus keyword for which you want to rank.
- All the summary of your content.
- The Call-to-Action and click-worthy information.
2. Collaborate With the Influencers
Reaching out to influencers to promote your blog is known as influencer marketing. It is one of the most effective strategies to drive more traffic and reach out to a larger audience.
With the recent rise of influencer marketing, they have become a reliable source of recommendations for their followers. So, partnering with them will benefit you in many ways. When you partner with the right person whose goals align with your blog, you can promote your service effectively. That way, the influencers and your target audience are more or less the same, and it helps you tap into the larger audience easily.
While selecting the influence, search about their niche, demographics, target audience engagement rate, and their number of active followers. Reach out to them and take your blog to the next level.
3. Add a Podcast to Your Blog
According to a report, almost 1/3rd of Americans listen to podcasts, and having a podcast on your website will be a plus in reaching a new audience.
There are two ways of using a podcast: either you create podcast episodes for your blog, or else you can appear as a guest on other podcasts in your niche.
If you plan on starting your own podcast, create the podcast on the trending topics in your niche, record the episodes, and publish them consistently. And if you want to appear as a guest, find other bloggers in your niche who do podcasts and reach out to them for collaboration.
Over time, your podcast will start to grow and become popular. You will also notice an increase in the listeners and active subscribers to your blog.
4. Promote Your Blog on Reddit and Quora
There are many reliable online communities such as Reddit, Quora, and other specific niche-based communities where you can post anything related to your blog. You can also give answers to the popular questions asked about the topics in your niche.
These communities have thousands of members and are capable of sending a decent amount of traffic to your blog.
Reddit has thousands of niche-based subcommunities where you can post about your blog and actively answer any query or comment on your post.
To drive more traffic to your blog, make your post short and detailed, talk about trendy topics, create a catchy headline, and add a photo.
Lastly, don’t forget to share a link to your most recent blog post.
5. Run Thorough SEO Audits
Search Engine Optimization is an integral metric for a website to perform online. Without SEO, you will stand nowhere in search engine searches.
Technical SEO provides you with valuable insights to improve your site’s overall performance. It solves any inconvenience your website is causing to your customers, improves user-friendliness, and enhances your visitor’s experience.
There are a plethora of SEO tools, such as Ahrefs, Semrush, Moz, AnswerThePublic, etc., available on the internet that can help you improve the SEO of your blog, which in turn brings more traffic to it.
If your website is fully SEO-friendly, both off-page and on-page optimization is on point, there is no coming back. Look for the best SEO tools for your blog today and improve your presence.
6. Proactively Post and Interact on Instagram
Instagram is the third most used social media platform around the globe, but it is the leading app with the most impact on cultural trends.
If you run a blog, it is important for you to make a page for your blog on Instagram and post regularly there.
On Instagram, look for the people and pages that match your blog’s niche. Search relevant keywords in profiles or bios. Once you have found your target audience here, now you should ask for chances to start the conversations in the comment section.
Invite pages for collaboration on your reels and promote your content in a conversational tone that should feel less like a sales pitch. In addition, you can add the Instagram Feed to your blog so that visitors can follow you, and whenever you publish something on the platform, they can get the update.
Hence, traffic from social media has potential and loyalty.
7. Run Social Media Ads and Campaigns
Running ads on social media is one of the most effective marketing strategies to reach your target audience.
You can run ads on Google, Facebook, Instagram, TikTok, etc., by spending some money on it.
Whenever users click on the ads, they will be directed to the landing page of your website. All the popular social media platforms have the option to link the ad directly to your website. So, this will ultimately skyrocket the website traffic.
8. Publish Your Content Regularly
As you already know, everything is content, and content is everything.
We are living in a world full of content, so to make your blog more visible and approachable to the audience, share your content regularly in any form on all social media platforms.
If you post on your blog regularly, it doesn’t mean you can leave Instagram and other platforms behind. Make sure to post content on all your social media pages, accounts, and YouTube channels. But again, don’t post irrelevant things; stay specific to your niche, and share the vision of your blog as much as possible.
Tools That Can Help to Increase Blog Traffic
This all seems like a lot of work to do, but we are here to help you out with this by recommending the best tools to increase blog traffic.
- Semrush to optimize your content.
- BuzzSumo to find influencers for collaboration and promotion.
- Yoast SEO to improve your website’s SEO and performance.
- Google Analytics to analyze data and event-based tracking.
- AdRoll to run meaningful and personalized ads.
- Hootsuite to schedule posts and ads on social media platforms.
- Canva to design appealing visuals for your posts on social media.
- Headline Studio to improve title tags.
Wrapping Up
The internet may be filled with thousands of websites, but that doesn’t mean your blog won’t get much traffic.
If you apply these 8 marketing strategies, your blog will definitely see a surge in organic web traffic.
You only have to be consistent in creating high-quality content and be active on all social media as a blogger. There are countless things you can do to increase traffic, from optimizing your content and running ads to regularly posting on social media.
In case you feel all of this is difficult for you, make sure to get help from the mentioned tools and lay in your niche.
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