Post Read Time in Divi | What, Tips, and Tools

Post read time in Divi can impact the user experience by informing the audience of the duration of the blog post.

By providing a read time estimator, you show respect for their time, and they get to decide whether they can read the post at the moment. At times, shorter read time influences readers to proceed to check the article, especially when they have some time constraints.

Also, they can check the website further when they realize they have enough time to explore other articles.

Unfortunately, Divi doesn’t have a built-in feature that you can use to automatically set a read time for all posts, but you can use the Divi Post Extended plugin to integrate the estimated read time feature in Divi.

In this article, we will provide more information on the post read time in Divi, the importance of integrating the post read time feature, best practices, and a tool to display the post read time in Divi.

What Is Post Read Time?

It is an estimate of the time a reader will use to complete reading a blog post or content. 

The average human reading time per minute is between 265 and 275 words. Therefore, the post read time is calculated by dividing the total word count by the average reading time. Not only does content get counted, but also the images/visuals.

By providing the word count to reading time, readers can have a rough estimate of how long it will take to finish the content. Therefore, they can evaluate when they should read the short articles and when they should read the longer articles. 

However, the calculation for post-read time can vary based on the different platforms. Additionally, the post read time feature helps in building transparency on the complexity of the content and provides more information on the length.

The Best Tool to Use to Display the Post Read Time in Divi

Since Divi doesn’t offer a built-in feature that you can use to add the read time estimator, you can use the Divi Post Extended plugin. 

Here’s an overview of it:

Divi Post Extended – a Premium Blog Post Plugin for Divi to Show Estimated Read Time

The Divi Post Extended plugin can be used to make a website more attractive. It features 5 layout options that include Stellar, Prime, Lush, Classic, and Valiant.

You just need to pay an annual fee of $19.00 and enjoy use on an unlimited number of websites, plus one-year updates and support. Alternatively, you can consider the Lifetime plan, which you just need to pay $69 for, and use on an unlimited number of websites, and enjoy lifetime updates and support. 

The post layouts provide a more modern and attractive look.

Advantages of Using the Plugin

• The layout options include Stellar, Prime, Lush, Classic, and Valiant
• The yearly pricing is $19, while the lifetime pricing is $69
• No manual editing or coding needed
• Post reading time feature availability
• Reliable plugin support
• After purchase, you can use the plugin on a wide variety of websites. 

Features of the Divi Post Extended Plugin

Divi Post Extended stands out for its distinct features:

1. Estimated Read Time Feature

You can use the post extended plugin to add a read time estimator to the blog posts. You can turn word count to reading time by setting a custom number of words per minute speed, which will be used to define the read time for the different posts. You just need to modify the settings page to make it functional.

2. No Further Code or Editing Required

The plugin is multifunctional, and you won’t need to do any additional coding or manual editing. Indeed, it has reliable features that can help you create attractive posts with the read time function.

3. Post Format Support

It supports the default post formats; therefore, even with the integration of the other design layouts, the functions will remain. Additionally, you can choose whether to apply changes to just one blog post or all.

Post Read Time Layouts on the Different Formats

Divi Post Extended has beautiful post layouts that you can utilize to ensure your blog posts feature the read time estimator.

1. Classic Post Read Time Format in Divi

The classic format features the read time above the featured image under the post title. Therefore, it is easy to locate, and you can use colors that blend well with it. Just ensure perfect blending in the layout.

2. Prime Post Read Time Format in Divi 

For the Prime post format, the read time appears just below the title and the background image. 

Therefore, it will be easy for a reader to see the information.

3. Stellar Estimated Read Time Format in Divi

The stellar format is appealing and features the read time below the title, which overlaps the post background image. 

4. Valiant Post Read Time Format in Divi

The valiant format features the read time in the left sidebar. Therefore, readers will see it up front and make an informed decision on whether they want to check the blog post further or not.

5. Lush Post Read Time Format in Divi

The lush post layout features the read time below the logo or main menu. Therefore, even before a reader sees the title, they will see the approximate time they will use in reading the post.

The Importance of Having the Read Time Estimator in Divi

There are some advantages to having the post read time in Divi:

1. Encourage Users to Read the Posts

In this fast-paced world, people are always in a hurry to do things. Therefore, if you want readers to consider your blog posts, providing information on how much time they need will encourage them to read further. 

2. Increase Your Audience Count

Acquiring more visitors to your blog is one vital thing. 

Therefore, you need to build their trust by informing them of the amount of time they will spend on each article. 

The more time visitors spend on a website, the more likely they will remember your brand, or even perform a task using a call to action button. Website visitors like being informed directly, and if you do that, it will be your website’s strong point.

3. Show Respect to the Reader’s Time

By providing readers with some information about the estimated time they will use on an article, you show that you respect their time. Instead of just skimming through an article, if you tell a person how much time they will spend on an article, they are more likely to reconsider.

Also, it can enhance your credibility and authority by showing readers that you have done deep research and analysis, which is something very valuable to check.

4. Improve SEO

If people embrace reading your blog, it will increase its visibility, improving SEO in the long run. It will also rank better on search engines when people include backlinks. 

Also, with the inclusion of internal links, they will subsequently access other resources. 

Search engines consider the time spent on a site and the articles read. Therefore, it will increase the metrics, which will be perfect for SEO. 

Since some search engines determine the quality and relevance of your content through dwell time. (A high dwell time shows satisfaction on a page, showing a user’s query has been answered; therefore, the relevance of the page.)

5. Increase Engagement 

Users are more likely to read a post when they know the time frame they will use and even explore other content on the website or blog. 

Transparency in content length can help them choose what to read at a time and what to read later.

Showing the estimated read time can increase the social media shares, therefore increasing the exposure of the blog. Moreover, through the engagement, it will be easy to create a strong connection and rapport with readers to make them purchase a product or subscribe to a service.

Tips on Displaying and Improving the Post Read Time in Divi

We have provided some best practices that you can utilize to ensure you display the post read time in Divi perfectly.

1. Position the Blog Post Read Time in a Visible Area

For easy visibility of the read time, it is more advisable to place it at the top of the blog post. When placed there, readers will see it and decide whether they have the time to read or not. If they see that the posts are short, they can even read a couple of them, which will be great for SEO.

Also, for long ones, they can plan themselves accordingly and come to read later on when it’s most convenient for them. 

Ultimately, remember to place the post read time text in a visible area.

2. Use Clear Language That Is Easy to Understand

Simple language can improve your conversion rates rather than complex text. It is more advisable to use clear and concise language, like: Estimated Reading Time: 3 minutes. Also, for the content, try to use easy and simple sentences that convey the message to keep the readers engaged and interested. 

3. Make the Read Time Estimator Phrase Visually Appealing

The read time information needs to align with the website. You can even use a different color to make it stand out, but still comply with your brand’s color scheme. It needs to be consistent with the overall website or blog design so that people don’t assume that it is not part of the blog post or just an advertisement.

4. Provide an Accurate Estimated Read Time

It is more advisable to use a tool that automatically calculates the read time, based on the words per minute that you use. 

Doing it manually can also work, but using a tool like Divi Post Extended can simplify the process. Also, ensure it is an accurate estimate to prevent readers from feeling that you lied to them, considering that some readers are slower than others. 

5. Use Internal Links

Also, to encourage readers to explore more of your blog posts or articles, you can consider using internal links. This also helps to increase engagement and user experience. Also, you can have external links to sources that can be valuable to your audience. 

Additionally, use clear and legible fonts for the content and read time to prevent users from straining when reading the content. 

6. Consider the Different Content Formats

Different content formats may have varying reading times; for instance, research papers may require a lot of time. 

Therefore, there is a need for the use of a lower Word Per Minute rate. You can also use natural language processing tools to estimate the read time based on the semantics, structure, and syntax of the text. 

Accuracy is key when it comes to providing the post read time in Divi or other platforms.

7. Customize the Content Appropriately

You need to customize the content appropriately by using subheadings to break the text. 

Also, use images to make the content more enticing and illustrate your ideas and bullet points to make it easy to read the text and grasp the important details. 

Well-structured content, blog posts, articles, or research papers will reduce the time needed to add them.

Conclusion

The blog post read time in Divi is crucial to inform readers on how long it will take to read a specific post. Also, it shows that you respect a reader’s time. Therefore, they can choose whether they want to proceed or not.

However, it is crucial to position the blog post’s read time in a visible area, use clear language, and make the read time phrase visually appealing, provide accurate estimated read time, customize your content, and consider the different content types.

If you want to increase the conversion rates, it is key to provide information simply. Therefore, don’t hesitate to use the Divi Post Extended plugin to display the read time in the different formats you need, choosing from the 5 layout styles. 

FAQs – Frequently Asked Questions

1. How can you improve the reading time?

To improve the reading of your blog post, you can try the following:

• Optimize the content 
• Optimize your content or document for internal search
• Use subheadings, bullet points, and images/illustrations
• Create a table of contents for your publications
• User internal links and external links.
• Use videos and audio in your text.

2. Do visuals make a blog post more interactive?

Yes, visuals like images, infographics, etc, break the monotony of plain text. The readers will also understand what you are trying to point out practically.

3. What is the importance of displaying the blog post read time?

It increases engagement, shows the audience you respect their time, increases your audience, improves SEO, and encourages users to read the post.